We’re here to guide and support tourism in Waikīkī and beyond by finding the right balance between economic growth, cultural preservation, community well-being, and caring for our environment.

We want to make sure that both residents and visitors enjoy an enriching experience that deepens the understanding and appreciation of Hawai‘i’s rich culture and natural wonders.

We dream of a future where Hawai‘i’s culture, environment, and communities thrive together in harmony, recognized and respected by all.

We see a Hawai‘i where both visitors and locals play a part in sustaining and preserving these beautiful islands, making sure the spirit of aloha is felt by everyone who visits.

Everything we do is guided by the principles of Pono—living with integrity, respect, and responsibility. We believe in the importance of cultural respect, taking care of the environment, and supporting our community in all aspects of tourism.

We’re all about empowering our Waikīkī community by supporting cultural education, environmental conservation, and sustainable practices.

We encourage you to engage with and respect the local culture during your stay, and through our collective efforts, we aim to support initiatives that benefit both Hawai‘i’s people and its natural resources.

By fostering collaboration, we’re striving to build a Hawai‘i where the needs of the land, the people, and our visitors are balanced and respected.

• Pono: We’re committed to upholding integrity, respect, and righteousness in everything we do.
• Aloha: We embrace love, compassion, and humility in every interaction.
• Mālama: We care deeply for Hawai‘i’s people, culture, and environment.
• Kuleana: We take responsibility for the well-being of our communities and the land.
• Lōkahi: We promote unity and collaboration to achieve our shared goals.

We’re committed to preserving the culture, heritage, and natural beauty of Waikīkī by promoting responsible tourism and fostering a deeper connection between you and the islands.

Every visitor leaves with a sense of responsibility to protect and honor Hawai‘i, contributing to a sustainable and thriving future for all.

Local Concern:

Overcrowding and Loss of Culture: Tourism may overwhelm local traditions.
Solution: Our calendar balances events, preserving culture with local input.

Visitor Concern:

Cultural Missteps: Visitors may fear offending locals.
Solution: The calendar provides guidelines on local customs and etiquette, helping visitors navigate cultural norms respectfully.

Local Concern:

Environmental Degradation: Tourism could harm natural resources.
Solution: The calendar promotes eco-friendly activities, updated daily to ensure sustainable practices.

Visitor Concern:

Environmental Impact: Visitors may be unsure how to enjoy responsibly.
Solution: The calendar offers tips on minimizing environmental impact, helping visitors protect Hawaii’s natural beauty.

Local Concern:

Economic Disparity: Benefits may not reach locals fairly.
Solution: We feature local businesses to ensure the community profits directly from tourism.

Visitor Concern:

Budgeting: Visitors may worry about overspending.
Solution: The calendar includes a range of activities from free to premium, allowing visitors to manage their budget while supporting local businesses.

Local Concern:

Cultural Respect: Tourists might not respect local customs.
Solution: The calendar educates on cultural norms with input from locals, fostering mutual respect.

Visitor Concern:

Knowledge of Local Customs: Visitors may be unsure about local traditions.
Solution: The calendar educates visitors on Hawaiian culture, ensuring they are informed and respectful.

Local Concern:

Job Stability: Tourism jobs may not be secure.
Solution: The calendar supports businesses that provide stable employment, ensuring long-term benefits for locals.

Visitor Concern:

Trip Planning: Visitors may feel overwhelmed by planning.
Solution: We organize activities to simplify trip planning, making it easier for visitors to enjoy a well-rounded experience while supporting stable local jobs.

Local Concern:

Community Identity: The sense of community might erode.
Solution: Daily updates keep the calendar aligned with local values, helping to maintain a strong community identity.

Visitor Concern:

Fitting In: Visitors may worry about blending in.
Solution: The calendar offers tips on how to engage like a local, helping visitors integrate respectfully into the community.

Local Concern:

Tourist Behavior: Visitors may act disrespectfully.
Solution: The calendar guides tourists on respectful behavior, reducing potential conflicts.

Visitor Concern:

Safety: Visitors may worry about personal safety.
Solution: The calendar offers safety tips sourced from locals, helping visitors feel secure while behaving appropriately.

Local Concern:

Resource Use: Tourism strains resources.
Solution: The calendar spreads out tourist activities to ease pressure on local resources.

Visitor Concern:

Time Management: Visitors may struggle to see everything.
Solution: The calendar balances activities for a relaxed schedule, ensuring visitors can enjoy the area without overloading resources.

Local Concern:

Space Sharing: Crowding in public areas.
Solution: Our calendar distributes visitors across various locations, preventing overcrowding.

Visitor Concern:

Navigating the Area: Visitors may have difficulty finding the best spots.
Solution: The calendar provides clear, updated directions, helping visitors navigate the area efficiently, reducing stress on crowded spots.

Local Concern:

Tourism Trends: Uncertain future of tourism.
Solution: The calendar adapts daily to reflect current trends, helping locals prepare for changes.

Visitor Concern:

Best Experiences: Visitors may be uncertain about top activities.
Solution: We highlight the best, crowdsourced experiences daily, ensuring visitors enjoy top attractions while aligning with current tourism trends.

Local Concern:

Economic Benefits: Unclear if locals will benefit.
Solution: We highlight opportunities that directly benefit the community, ensuring fair economic distribution.

Visitor Concern:

Local Expectations: Visitors may be unsure of what locals expect.
Solution: The calendar clarifies local expectations daily, helping visitors meet community standards and contribute positively.

Local Concern:

Sustainability: Unsure if tourism is sustainable.
Solution: The calendar promotes the latest sustainable practices, ensuring tourism doesn’t harm the environment or community.

Visitor Concern:

Understanding Local Culture: Visitors may find it hard to grasp local customs.
Solution: The calendar offers insights and cultural events, helping visitors understand and respect local traditions.

Local Concern:

Balancing Growth and Tradition: Growth might threaten traditions.
Solution: The calendar balances traditional and modern events, helping preserve local culture.

Visitor Concern:

Finding Authentic Experiences: Visitors may struggle to avoid tourist traps.
Solution: We prioritize genuine local experiences, ensuring visitors engage with authentic Hawaiian culture.